Finally, Times New Roman should be bought in 8, 10 and 12pt with 6pt an option for small advertising work. The Gill family (262) would come next considering the many variants that might be used within this family and the fact that it can be supplemented with display faces. An old face design like Imprint (101) might take the top slot in 9, 11 and 12pt. The recommendation here is that because Times New Roman (Monotype Series 327) is so ubiquitous, it does need to be included but should not be first choice. The faces available on each of these systems was different. We also need to know whether the printer has chosen to be a Monotype house or a line-casting house (using a Linotype or an Intertype). Class C: Further developed jobbing: an extension of Class B that might include colour work or some books.Class B: Professional-class jobbing: brochures, leaflets and more ambitious than Class A.Class A: All round small jobbing: commercial work, adverts, shops and tradesmen’s printing.The first concern is around the class of work that the printer would undertake and we can classify our small printer in to one of three groups – The article assumes a smaller printing works where there could not be an endless supply of space or capital to spend on type. This article is based on a November 1957 article in Print in Britain, and is unusual because it wasn’t based on the self-interest of any one founder or composing supplier (like Monotype or Linotype). Printers seldom had the opportunity to start afresh so this article is somewhat idealistic, but all printers were encouraged to have a system or a house approach to types. It was no simple matter to adopt a new house face once all that money had been spent. In letterpress settling on one face meant a large outlay and physical space occupied by typecases and lead type. ![]() Remember that today we can download new faces and use them immediately. In the letterpress world, the choice of typefaces was a very big consideration.
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